About MartVille

MartVille is on a mission to help SMEs launch and manage professional online storefronts with ease, think of it as Shopify meets WhatsApp, purpose-built for entrepreneurs. The platform is ready. The tech is live. Now, we’re looking for a visionary marketer and strategic thinker to help scale this thing into a movement.

The Role: More Than Just Marketing

We're looking for a Founding Partner – Marketing & Growth Strategist to lead the charge in:

• Crafting and executing an overarching growth roadmap, aligned with user acquisition, retention, and long-term brand development.

• Launching lean, high-impact marketing campaigns that drive awareness and adoption of MartVille among SMEs.

• Building a strong organic presence on social media — with engaging, insightful content that speaks to small business owners.

• Establishing and optimizing email marketing, drip campaigns, and automated onboarding flows.

• Applying SEO best practices to drive discoverability and long-term inbound growth.

• Setting up and managing analytics tools to guide decision-making and measure growth KPIs.

• Recruiting and managing a network of student ambassadors or micro-influencers as grassroots growth agents.

• Shaping MartVille's positioning and messaging as we scale — and crafting narratives that matter to both users and (eventually) investors.

• Supporting fundraising efforts with data-driven growth metrics, traction narratives, and strategic input.

You're a Great Fit If You:

• Are a self-starter and strategic thinker who thrives in a startup environment.

• Have intermediate to senior-level experience in digital marketing, product-led growth, or startup growth strategy.

• Know how to scale early-stage products with limited budgets and smart tactics.

• Have hands-on skills in social media, email marketing, content strategy, SEO, and basic analytics tools (GA4, Meta Business Suite, etc.).

• Bonus: Experience working with or pitching to investors, or crafting growth traction decks.

• You’re open to equity-only compensation initially, and are excited to build long-term with us.

• Most importantly: You’re obsessed with creative growth ideas, and love the process of testing, tweaking, and scaling.

What You Get

• A founding equity stake in MartVille

• A ready-made product with a live tech and design team already in place

• Full creative and strategic freedom to shape MartVille’s go-to-market journey

• The chance to lead marketing and growth for a mission-driven startup

• Long-term leadership in a growing venture poised to scale across Africa and beyond