Your WhatsApp Business Profile is more than a digital card. For many small business owners it is the first place customers interact with your brand. It is where they decide whether to trust you ask a question or place an order. Creating a complete and professional profile helps you make a strong first impression and gives people the confidence to do business with you.

WhatsApp allows you to customise your profile and present your business the way you want. When your information is complete customers spend less time searching and more time buying. Google describes today’s consumers as curious demanding and impatient. People want answers quickly and they expect businesses to look organised and ready.

A complete WhatsApp profile helps you match those expectations.

If you are looking for a more permanent online presence you can also create a store on MartVille where your products stay online 24 hours every day without disappearing like WhatsApp Status. You can start here: Create your store on MartVille.

1. Finding Your WhatsApp Business Profile Settings

Open your WhatsApp Business app then go to Business Tools and select Business Profile.

This is where you will edit everything customers see.

2. Add a Cover Photo That Represents Your Brand

A cover photo is optional but powerful. This image appears at the top of your profile and immediately sets the tone.

A clear image of your product a clean workspace or anything that tells your brand story can capture attention. Most people decide whether to trust a business in seconds so a good visual helps you stand out.

For examples of effective visual branding you can explore resources on the MartVille blog.

3. Add a Profile Image People Can Recognise

Your profile image is what customers see next to your name in chats. If you manage two WhatsApp accounts it helps to pick a different image from your personal one so you can tell them apart instantly.

A clean headshot or a well lit product image works best. Some brands also add their logo for easy recognition.

A simple friendly human photo helps customers trust your business faster.

4. Add Your Business Name

Keep it clear. Add your full name and your business name if possible so customers know exactly who they are speaking with.

5. Confirm Your Phone Number

WhatsApp automatically uses the number you registered. You cannot add extra numbers here so choose your business phone number carefully.

​​If you need help with verification WhatsApp offers guidance on their official page:
https://www.whatsapp.com/business/

6. Write a Business Description That Builds Confidence

Your description is where you tell customers what you do and how you can help them. Keep it short clear and friendly. You can include details like:

• What you sell
• What makes your service reliable
• A contact number for calls

Some business owners also use this space to let customers know that they can message at any time because the phone is muted at night.

The goal is to reduce doubt and increase trust.

7. Add Your Business Hours

Your working hours help customers know when to expect replies. WhatsApp allows you to adjust these hours easily especially during holidays or special events.

8. Add Your Business Address

If your business has a physical location add it here. You can choose the exact spot on the map so customers do not get lost.

If you need a digital storefront, you can make use of MartVille. It give you access to all the tools you need to run a successful store or business including coupon/discount code, categories for your products, SEO optimised storefront and many more.
Check it out here.

9. Add Your Email Address

Some customers prefer email for official communication. Adding one creates another path for inquiries and makes your business look more structured.

10. Add Your Website or Store Link

If you already have a website or portfolio include it here. If you do not have one yet you can create an online store on MartVille in minutes. Your products remain online permanently and customers can browse without needing your WhatsApp number first.

Create your store here:
https://web.martville.app/signup

11. Add Your Catalog

The catalog feature is one of the most useful parts of WhatsApp Business. You can showcase:

• Products
• Services
• Packages
• Collections

Customers can open your catalog select a product and send it directly to your chat.

This helps you look more organised online. However WhatsApp catalogs have their limits. Items can be removed by mistake photos can compress and customers must still message you to check availability.

For a better long term solution create a full storefront on MartVille where people can browse add to cart and order directly. You can read more about this on the MartVille blog

12. Add Your Facebook and Instagram Links

Connecting your Facebook or Instagram helps customers verify your brand. Social proof still matters and people trust businesses that appear active and visible.

WhatsApp also suggests that connected social profiles may help your business rank better in the WhatsApp Business Directory once it becomes available globally.

13. Select Your Business Category

Choose a category that correctly describes what you do. This helps customers understand your business faster and may improve your visibility when directories roll out fully.

14. Customise Your About Section

The About section contains short status messages like Available or Busy. You can edit these to something more helpful such as:

• Currently attending to orders
• Responding to messages shortly
• Urgent calls only

Small details like this make communication smoother.

15. Update Your Privacy Settings

Make sure your profile photo About section and Groups are visible to everyone. New customers who save your number should be able to see your photo even before they send a message. This increases trust and reduces hesitation.

16. Enable Two Step Verification

This is an important security measure. You will create a PIN and an email for recovery. WhatsApp will occasionally ask you to confirm the PIN to keep your account safe.

Learn more from WhatsApp’s official support page

A Final Note: Your WhatsApp Profile Is Good but Your Business Deserves More

WhatsApp helps you communicate with customers quickly but it is not a full storefront. Messages get lost status updates disappear in twenty four hours and customers cannot browse freely the way they want.

If you want a proper online store where customers can:

• Browse your products anytime
• Share your link easily
• Order without waiting for your reply
• Save all product details permanently

Then create your MartVille store today. It takes only a few minutes and gives your business a more professional presence.